The idea for the original video of A Beautiful Lie was to feature this element of graphic text running across certain images to illustrate and highlight specific environmental facts and issues but in the end it was left with a more subtle, minimal approach that left the icebergs and glaciers open and easier to see and share. You can watch the alternate version called A Beautiful Lie 2.0. here.

leonardodicrapio:

Leonardo DiCaprio gets attacked by a penguin during a trip to the Arctic in 2006